As part of a marketing promotion I designed and hand produced a card flyer to send to designers so that they knew who I am and what I do. The quality of the flyer was designed in such a way that the designers could then use it to show their clients a good quality piece of literature about my work.

First impressions count! I made the flyer a size that would stand out in the post and wrapped it in a tactile brown paper. Finally I hand wrote the address so the designers know it is personal and important.

First impressions count! I made the flyer a size that would stand out in the post and wrapped it in a tactile brown paper. Finally I hand wrote the address so the designers knew it was personal and important.

When the designers get the package they will have 2 items, a cover letter and the flyer

When the designers get the package they will have 2 items, a cover letter and the flyer.

The cover letter explains in more detail what I can offer and is important so the package doesn't seem a bit random.

The cover letter explains in more detail what I can offer and is important so the package doesn’t seem a bit random.

The front is mounted on a thick card to give a healthy feel and weight to the flyer. The back edge is also backed for reinforcement. The weight and feel of a product is incredibly important. This flyer needs to communicate what I represent.

The front is mounted on a thick card to give a healthy feel and weight to the flyer. The back edge is also backed for reinforcement. The weight and feel of a product is incredibly important. This flyer needs to communicate what I represent.

The flyer it self is a combination of nice images and an explanation of what I do. I also included some of my sketches so they can see this is a bit special and communicate some of the background behind the design

The flyer it self is a combination of nice images and an explanation of what I do. I also included some of my sketches so they can see this is a bit special and communicate some of the background behind the design.


 

Clerkenwell Design Week is fast becoming England’s biggest design fair and it is easy to see why. The venues are interesting and there are more reasons to go than just to see some design.

The main exhibits are in three buildings, one church, one 18th century prison and one disused factory. It certainly beats the usual Excel centre for character. The open design meant that the show felt airy and lively and there were sooo many nice designs on offer, I just can’t understand why the high street differs so much from the design street, pull your sock up DFS!!!